02 Jan '12, 9pm

Commentary: "As our lives become more hectic, the need to slow down becomes more urgent"

About a year ago, I flew to Singapore to join the writer Malcolm Gladwell, the fashion designer Marc Ecko and the graphic designer Stefan Sagmeister in addressing a group of advertising people on "Marketing to the Child of Tomorrow". Soon after I arrived, the chief executive of the agency that had invited us took me aside. What he was most interested in, he began - I braced myself for mention of some next-generation stealth campaign - was stillness. A few months later, I read an interview with the perennially cutting-edge designer Philippe Starck. What allowed him to remain so consistently ahead of the curve? "I never read any magazines or watch TV," he said, perhaps a little hyperbolically. "Nor do I go to cocktail parties, dinners or anything like that." He lived outside conventional ideas, he implied, because "I live alone mostly, in the middle of nowhere". Around the s...

Full article: http://www.todayonline.com/Commentary/EDC120103-0000009/T...

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