04 Jan '12, 9am

Want to learn to market brands? Check out our Dip. in Marketing (T01)

Want to learn to market brands? Check out our Dip. in Marketing (T01)

The Freshman year curriculum is oriented towards a fundamental understanding of the business environment and teaches basic business skills and concepts. In your Junior year, the curriculum focuses on the development of functional competencies in areas such as marketing research, consumer behaviour, internet marketing and customer relationship management. The Senior year curriculum focuses on strategic marketing, brand management, marketing communications, globalisation and entrepreneurship to prepare you for entry into the professional marketing environment.

Full article: http://www-bus.tp.edu.sg/bus_home/bus_courses/bus_ft_cour...

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www-bus.tp.edu.sg 04 Jan '12, 11am

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