04 Jan '12, 12pm

Tata Nano, world's cheapest car, struggles to gain traction

Tata Nano, world's cheapest car, struggles to gain traction

The ride for the Nano has been anything but smooth and many company-watchers said Tata Motors, part of India's biggest business house, has a long road ahead of it to lift sales to its targeted 250,000 a year. -- PHOTO: TATA MUMBAI (REUTERS) - To kick sales of its ultra-low-cost Nano into higher gear, Tata Motors needs a lot more buyers like Mr Vijay Govind Pisal, a sugar cane farmer in Ozarde in the western Indian state of Maharashtra. Unable to afford a big vehicle to haul crops and fertiliser and unwilling to justify paying two or three times the price for a higher-end car given his limited usage, Mr Pisal was sold on the Nano's cost, fuel efficiency and extended warranty. 'Whenever I wanted to visit my relatives I had to rely on public transport or a bike. The car allows me to travel with my family,' said Mr Pisal, 36, who bought his Nano in October. Unveiled four years...

Full article: http://www.straitstimes.com/Motoring/Story/STIStory_75176...

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