06 Jan '12, 2am

[Review] The Mesh: Why The Future Of Business Is Sharing

[Review] The Mesh: Why The Future Of Business Is Sharing

Every now and then, you pick up a book which offer such a compelling new idea that you simply cannot put down. “The Mesh: Why the Future of Business Is Sharing ” by Lisa Gansky is one such title. In an increasingly crowded, economically uncertain, and environmentally damaged world, people are becoming increasingly wary about the financial and personal burden of buying and owning stuff. Aided by social media, wireless networks and data crunched from every available source, people are moving towards sharing goods and services at the point of need. The rule of thumb? Ownership is out. Access is in. These form the precepts behind the futuristic sounding principles of “The Mesh “, which is characterized by: 1) Having a core offering that can be shared within a community, market or value chain. These include products, services or raw materials. 2) Using advanced web and mobile d...

Full article: http://www.youngupstarts.com/2012/01/06/review-the-mesh-w...

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