07 Jan '12, 5am

Are men more vain? Body image concerns more men than women, research finds

LONDON - More men worry about their body shape and appearance - beer bellies, "man boobs" or going bald - than women do about how they look, according to research. More than 80 per cent of men talk in ways that promote anxiety about their body image by referring to perceived flaws and imperfections, compared with 75 per cent of women. Similarly, 38 per cent of men would sacrifice at least a year of their life in exchange for a perfect body - again, a higher proportion than women. "These findings tell us that men are concerned about body image, just like women. We knew that 'body talk' affected women and young people and now we know that it affects men too," said Dr Phillippa Diedrichs, from the centre of appearance research at the University of the West of England. She conducted the study, of 394 British men, which was commissioned by Central YMCA and the Succeed Foundatio...

Full article: http://www.todayonline.com/World/EDC120107-0000075/Body-i...

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