05 Mar '11, 3am

Unisex craze grips China: But her message also has the country's young men rushing out to buy the skincare produ...

Unisex craze grips China: But her message also has the country's young men rushing out to buy the skincare produ...

Ms Huangpu Shenghua (above), who is said to resemble Hong Kong star Edison Chen, sporting an androgynous look. She gained fame after posting her photos online last year. -- PHOTOS: HUANGPU SHENGHUA View more photos BEIJING - COSMETICS giant Maybelline recently picked an androgynous pop idol nicknamed 'Brother Zeng' to pitch its Smooth Minerals BB Cream to China's young women. But her message also has the country's young men rushing out to buy the skincare product. 'My voice may not be the most popular, but I dare to be myself,' declares 25-year-old Zeng Yike in an advertisement that shows off her smooth complexion, short spiky hair - and masculine voice. Her appeal has helped make the skincare product a hit, particularly with a growing group of men who go for effeminate hairstyles and clothes, manicures and facials. Ms Zeng is the latest trendsetter to emerge from a social...

Full article: http://www.straitstimes.com/BreakingNews/Asia/Story/STISt...

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