05 Mar '11, 7am

Women lead the way in tourism: ... manager of the hotel's marketing and communication department. The report als...

BEIJING - Well-educated and well-paid single Chinese women were at the forefront of a boom in travel by the country's women in 2010. According to the 2010 Trend Report of Women's Travel, the amount of travel by Chinese women increased by 20 percent last year, with well-educated and well-paid single women becoming the main force in the tourism market. Travel expenditure per capita by women on the Chinese mainland was 4,300 yuan ($655) in 2010, and the 20-percent year-on-year rise was much larger than the 9- percent increase for men. Qunar.com, the world's largest online travel search engine in Chinese, released the report. The Beijing-based site was launched in 2005. According to Dai Zheng, vice-president of Qunar.com, women's growing spending power has led to more of them choosing travel as a way to cosset themselves, especially well-educated and well-paid single women, wh...

Full article: http://www.asiaone.com/News/Latest%2BNews/Relax/Story/A1S...

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