10 Jan '12, 4am

Wow, spend $260,000 on study to encourage off peak MRT use? As if we got the choice to travel off peak

SINGAPORE: The National University of Singapore (NUS) and Stanford University will carry out a joint study which aims to encourage off-peak travel on the Singapore Mass Rapid Transit system. The aim is to reduce peak period travel by 10 per cent. The researchers reckon between 6.30 and 7.30am, or 8.30 and 9.30am, would be ideal. Some S$260,000 is also being pumped into a study that hopes to encourage off-peak train travel with credits-based incentives. The two universities, with the support of the Land Transport Authority (LTA), will embark on a six-month study starting Tuesday. Called INSINC (Incentives for Singapore's Commuters), the web-based study comprises a reward system where commuters earn credits proportional to the distance travelled on the rail system, with extra credits for shoulder-peak travel. Credits are earned based on the start times of commuters' trips at...

Full article: http://www.channelnewsasia.com/stories/singaporelocalnews...

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