11 Jan '12, 7am

[Review] The Power In A Link: Open Doors, Close Deals, And Change The Way You Do Business Using LinkedIn

[Review] The Power In A Link: Open Doors, Close Deals, And Change The Way You Do Business Using LinkedIn

Let’s try this experiment. Go to your Facebook , pick any friend and take a look at their friend list. Other than mutual friends, most of the other second-degree connections – unless they’re cute! – have little or no meaning to you. Now try again, except on LinkedIn . If you’re like most professionals, you’ll have far less connections on this online network compared to Facebook , but those second- and even third-degree links suddenly look a lot more useful. Moral of the story? It’s not about the number of connections that you have, but the true power of your network is the utility that you derive from it. This is also the premise of David Gowel’s book “The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn “. Gowel – whom the Boston Globe once called a “LinkedIn Jedi” – is a former U.S. Army Ranger who now runs RockTech , a software...

Full article: http://www.youngupstarts.com/2012/01/11/review-the-power-...

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