12 Jan '12, 1am

Social media: Getting it right

Social media: Getting it right

my paper Thursday, Jan 12, 2012 YOU are their friend on Facebook. You follow them on Twitter. They may even have shared breaking news with you on their blogs. Yes, parliamentarians armed with social-media tools are part of a growing bunch. Former minister for foreign affairs George Yeo was, for a long time, one of only a few politicians to use social media to engage netizens. Last year's general election proved to be a turning point, as Facebook profiles of candidates from various political parties began popping up. But those who know how to best harness social media remain few and far between. Having a Facebook account does not make one an instant public-relations guru, as a recent faux pas involving a senior minister of state has shown. To use Facebook effectively, a person has to regularly update his or her profile page and be able to engage in open and honest discussio...

Full article: http://www.asiaone.com/News/Latest%2BNews/Singapore/Story...

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