12 Jan '12, 6pm

New anti-piracy trailers start screening at cinemas here We PAID to watch the movie! Wrong target audience!

The fight against piracy will get a boost with the screening of two new 30-second trailers at all cinemas here. The trailers were picked from more than 70 submissions for a competition organised by the Honour Intellectual Property (HIP) Alliance, spearheaded by the Intellectual Property Office of Singapore. Law Minister K. Shanmugam, guest of honour at a launch event on Thursday, noted that the two trailers will garner more than 19 million views a year at the 26 cinemas here and will help shape attitudes towards respecting intellectual property. He acknowledged that online piracy is a problem here but added that the authorities are actively studying possible solutions. Please enable JavaScript to view the comments powered by Disqus. blog comments powered by Disqus

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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