07 Mar '11, 3am

SPHMBO expands network to reach 80% of Singapore

SPH MediaBoxOffice (SPHMBO) has expanded its in-mall digital advertising network to reaffirm its position as Singapore's leading Digital Out-of-Home advertiser. With latest additions including shopping malls such as White Sands, Tiong Bahru Plaza and Hougang Mall, SPHMBO now has close to 200 screens in 23 malls islandwide. Among the new screens in the network are a large video wall prominently positioned at the busy atrium of Tampines 1, and another facing shoppers heading towards the basement shop floor of Liang Court. The other screens are strategically located at lift lobbies and waiting areas of the malls. AsiaMalls join a network that includes reputable malls such as Wisma Atria, Plaza Singapura, Bugis Junction, Tampines Mall and Novena Square. The 23 malls are represented geographically in all four corners of the island, with average monthly visitorship of half a mil...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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