14 Jan '12, 9pm

The business of friending:

Here are examples of what not to do on social media, as well as the storms that social media can stir up: - At the height of the train disruptions last month, SMRT set up a Twitter account and described it thus: "The official Twitter channel of SMRT. We're here 9am - 6pm, Mon - Fri (exc public holidays)". Singaporeans, already upset by the disruptions, were further riled by what they perceived as the operator's insensitivity. SMRT removed mention of its hours, and has been tweeting regular updates on train services. - The Health Promotion Board and The Straits Times were subject to embarrassment last year when their respective Twitter account handlers sent a personal tweet, containing a vulgarity, from the corporate account. Both organisations were quick to apologise for the human error and rectify processes. - London Weight Management saw one of its television commercials...

Full article: http://www.todayonline.com/Sunday/SundaySpecial/EDC120115...

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