17 Jan '12, 2pm

Google tipped to overtake Yahoo in display advertising

Google tipped to overtake Yahoo in display advertising

SINGAPORE - Search giant Google is tipped to overtake Yahoo to become king of display advertising by the end of the year, said specialist search and social marketing agency Greenlight. Greenlight explained its reasoning as Google having had a productive 2011, with the company having acquiring Invite Media and Teracent and launched its DoubleClick Search V3 platform (DS3). DS3 is a bid management programme which combines Yahoo and MSN into an AdWords type interface. Through this, Greenlight said, Google has created a one-stop-shop for advertisers. "Google's noteworthy acquisitions and investments in 2011, combined with the mighty AdWords, suggest that by the end of 2012, not only will 90 per cent of advertisers' Search budgets be in AdWords, but also that this trend is set for display," said Hannah Kimuyu, Paid Media Director of Greenlight. Greenlight also predicted that th...

Full article: http://www.asiaone.com/News/Latest%2BNews/Science%2Band%2...

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