18 Jan '12, 9pm

Mothers who know best ...: In 2004, Ms Senitro had started trading maternity clothes online and welcomed the opp...

SINGAPORE - Two mothers with a cause. Ms Aelina Senitro, 36 and Ms Karen Lum, 42, founded their company Moms 2 Moms in 2010 to provide maternity and children's wear, and help build a community for new parents. With a seed capital of S$60,000, the duo set up a cozy boutique in Commonwealth and started distributing their wares in hospitals, bazaars and corporate events. They have since recouped their investments and are now looking to expand the market for their retail shop, which is aptly called The Joy Luck Club. They also offer customised baby products, apparel and carry bags through their Made2Match line on request. "We don't want to just sell products, but we want to actually build a community," said Ms Senitro, who is the business development director of the company. The shop also serves as a meeting point for expectant mothers and new parents to share their experience...

Full article: http://www.todayonline.com/Business/SME/EDC120119-0000045...

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