19 Jan '12, 11am

Cash incentive for off-peak travel effective?

Cash incentive for off-peak travel effective?

SINGAPORE: Dangling carrots such as discounts or rewards to get more train commuters to travel during off-peak hours is unlikely to be effective. Instead, observers say, more concrete steps that can directly reduce crowds are needed. They add they want the government to make a stronger push for flexible working hours. Getting on the train can be a squeeze during the morning peak period, typically from 7.30am to 8.30am. A six-month study is under way to find out if incentives will nudge some commuters to modify their travel patterns and help ease the congestion on trains. If commuters travel between 6.30am-7.30am and 8.30am-9.30am on weekdays, they will earn credits which can be redeemed for prizes or money credited to their EZ-link card. The study was launched on 10 January and as of last Friday, some 3,000 of the 20,000 commuters have signed up. Some other commuters said ...

Full article: http://www.channelnewsasia.com/stories/singaporelocalnews...

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