22 Jan '12, 10am

At only $2.60, this voice GPS application is the cheapest in town!

At only $2.60, this voice GPS application is the cheapest in town!

Agis hopes to appeal to tourists and non-drivers. -- PHOTO: TAN CHONG YAW Home-grown mapping company Agis, or Asia GIS, has turned up the heat in the smartphone navigation market. It slashed the price of its NAVFone Singapore GPS app (right) on Nov 18 last year, from US$9.99 to US$1.99 (S$2.60). Now, its nearest rival in price on the Apple App Store costs US$13 more. Its chief marketing officer, Mr Carey Wee, said: 'Agis wants to break the perception that navigation apps are expensive and only for drivers. 'We believe that navigation apps are for all smartphone users. We want our app to be in the hands of students and non-drivers.' Describing the price cut as a 'repricing strategy' to expand the market, he added: 'Even tourists in Singapore will find it useful. They won't chalk up hefty data roaming charges using the app.' Users like the app and its new price. They have gi...

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