23 Jan '12, 6pm

BlackBerry maker to focus more on consumer market

BlackBerry maker to focus more on consumer market

MONTREAL: Research In Motion's new chief executive Thorsten Heins said on Monday he plans to focus more on the consumer market but that a "drastic change" is not necessary at the struggling BlackBerry maker. Heins, who took over Sunday from co-CEOs Mike Lazaridis and Jim Balsillie, also said he had no plans to split up the company, which has been losing market share to Apple's iPhone and handsets powered by Google's Android platform. "We have fantastic devices and a fantastic ecosystem that we're building," Heins said in a conference call with financial analysts. "I want to build on that. "I will not in any way split this up or separate this into different businesses," said the 54-year-old Heins, who joined RIM in December 2007 from German industrial giant Siemens, where he was chief technology officer. Heins said he wants RIM to "focus more on consumer, on consumer market...

Full article: http://www.channelnewsasia.com/stories/afp_world_business...

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