27 Jan '12, 1am

That Celebrity Fitness Video? Watch It Now Entertainment’s Probably Behind It.

That Celebrity Fitness Video? Watch It Now Entertainment’s Probably Behind It.

In a 15,000 square foot studio complex in the heart of West Hollywood stands a facility filled with multiple set stages and film production equipment that is, by any stretch of the imagination, the envy of most Hollywood producers. Yet the space does not produce movies or films of the traditional sort – it is, however, probably responsible for making most of the celebrity fitness videos you see today. The facility is owned by full-service production company Watch It Now Entertainment (WIN) , and its forte is giving its clientele the ability to direct, produce and promote any kind of celebrity-driven fitness media – including that Richard Simmons workout DVD – all under one roof. You’d expect WIN ‘s studios to encompass a state-of-the-art video editing suite or professional lighting grip and electric rooms – which they do, of course, have. What you may not expect, though, i...

Full article: http://www.youngupstarts.com/2012/01/27/that-celebrity-fi...

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