01 Feb '12, 9pm

StarHub spends S$232022 to buy .starhub

SINGAPORE - StarHub is set to join the ranks of global brands such as Canon, Deloitte and Hitachi - by buying a top level domain (TLD). The telco is applying for the ".starhub" domain, with a standard one-time application fee - understood to be US$185,000 (S$232,000) - paid to Internet Corporation for Assigned Numbers and Names (ICANN), a non-profit group charged with managing the domain name system. The application process will take between nine and 20 months. Should StarHub's application get the nod, customers could visit domains such as mobile.starhub, broadband.starhub or tv.starhub. In a press release, StarHub assistant vice-president of brand and marketing communications Oliver Chong said the move will "position the brand as a leader in the region". Mr Chong said: "We believe the '.starhub' top level domain will deliver clear marketing and advertising benefits to Sta...

Full article: http://www.todayonline.com/Singapore/EDC120202-0000061/St...

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