02 Feb '12, 6am

Facebook and Twitter are more addictive than cigarettes and alcohol, scientists claim

CHICAGO - Twitter and Facebook are more addictive than cigarettes and alcohol, researchers claim. Resisting the urge to check social networking sites for updates is more difficult than turning down a drink, according to a study of people's everyday desires. The survey of 250 people found that sleep and sex were the two things people most longed for during the day, but that the urges to keep on top of social networks and work were the hardest to resist. In contrast, alcohol and tobacco prompted much lower levels of desire despite their reputation for being addictive. Researchers from the University of Chicago Booth School of Business in America fitted participants with devices which logged nearly 8,000 reports about people's everyday desires. They found that having resisted a particular urge frequently or recently raises the chance of caving in the next time. During the day...

Full article: http://www.todayonline.com/World/EDC120202-0000120/Facebo...

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