28 Apr '14, 4am

Social media versus email: hype versus reality?

Social media versus email: hype versus reality?

As an e-commerce merchant, should you jump on the social media bandwagon or focus on email marketing? Read on to find out more It is a norm that most online retailers out there have at least two or three social media accounts, at least on Facebook plus Twitter, Instagram, Pinterest etc. As an online retailer, have you ever monitored, or at least wondered how well your social media channels perform for your e-commerce site? We are talking about below-the-line (BTL) communications here rather than social media as acquisition channels. Email vs Facebook (and Twitter) Email is always the best BTL channel for e-commerce in most cases. Let’s investigate whether this is true. In ecommerce.milo, we always promote our content via email and social media channels, namely Facebook and Twitter. Bear in mind that our case study here is more on B2B rather than B2C like most online retail...

Full article: https://sg.news.yahoo.com/social-media-versus-email-hype-...

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