28 Apr '14, 11am

Muted response at McDonald’s outlets for Hello Kitty toy on first day of sales: SINGAPORE - Gone we... #singapore

Muted response at McDonald’s outlets for Hello Kitty toy on first day of sales: SINGAPORE - Gone we... #singapore

SINGAPORE — Gone were the overwhelming crowds and bouts of chaos. The launch of the new series of Hello Kitty stuffed toys at McDonald’s outlets in Singapore today (April 28) was met with a somewhat muted response. When TODAY visited the fast food chain’s outlets at Ang Mo Kio, Causeway Point and Lucky Plaza, there were only a handful of people queuing for the first installation of the new Hello Kitty Bubbly World series during peak hours, and the queues were quickly dispersed as cashiers readily took the orders. Crowd control barriers were set up — needlessly, as it turned out The queue for the plush toy at the Ang Mo Kio Park outlet only started at about 10.50am, a mere 10 minutes before sales started. Five minutes before the launch, about 10 people were in queue. When TODAY visited the outlet at AMK Hub at around 1pm, many were queuing for food but none had lined up for...

Full article: http://www.todayonline.com/singapore/muted-response-mcdon...

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