30 Apr '14, 7am

Singapore’s first ever #LINE pop-up store opens with giveaways

Singapore’s first ever #LINE pop-up store opens with giveaways

SINGAPORE — There were no overnight queues, but a crowd of more than 30 people gathered this morning (April 30) at the Grand Steps of Wisma Atria for the official opening of Singapore’s first ever LINE Pop-up store. The store’s first customer, Ms Wong Keelan, 56, had waited in line since 10.10am and was among the 100 customers who walked away with a free LINE mini doll which was worth S$14. Ms Wong, a frequent user of the Line chat app, said that she wanted buy the merchandises specifically for her daughter who was a fan of the mobile platform’s games. The housewife also added that she had attended previous LINE events. All shoppers at the Pop-up store today also were able to enjoy the 10 per cent discount with a LINE coupon. Mr Marcus Chai, who was in the middle of the queue, mentioned that he was attracted to the aesthetics of the store when he first saw it and that the ...

Full article: http://www.todayonline.com/singapore/singapores-first-eve...

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