03 May '14, 12am

How to use your staff to produce great social media

Here’s the thing, and this is something that successful brands—certainly bands today (even old-school bands like the Grateful Dead )—understand acutely: when you have zealots willing to do your marketing for you, you ought to let them. Moreover, social media is free(!) and an easy place to do it. Granted, the Eagles have been notoriously proprietary about their intellectual property—they have every right to be—but a little Instagram, Facebook or Twitter love might have opened the doors to finding a new generation of audience members, sold a few thousand more tickets on the tour or allowed their dedicated fans some much deserved bragging rights.

Full article: http://blog.aicpa.org/2014/04/social-media-fear-to-quote-...

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