06 Feb '12, 2am

[Review] Marketing Greatest Hits

[Review] Marketing Greatest Hits

With the subtitle “A Masterclass in Modern Marketing Ideas” , British marketing consultant Kevin Duncan’s “Marketing Greatest Hits: Mastering the Brightest Minds of Modern Marketing ” provides quick summaries of what he considers seminal or interesting titles and their key ideas in marketing. Touted as a “definitive compendium of everything you need to know from the best minds in modern marketing”, the book attempts to encapsulate key lessons from the discipline’s thought leaders. Neatly organized into six chapters, Duncan’s book systematically dives into the essence of 40 books covering major themes, principles and philosophies, branding, consumer behaviors, creativity and personal organization. Each section provides a book summary that is further crystallized into an elevator pitch of sorts called a one-sentence summary – the core idea behind a book. Examples of these in...

Full article: http://www.youngupstarts.com/2012/02/06/review-marketing-...

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