09 Feb '12, 8am

An Online Marketplace For India’s Artisans

An Online Marketplace For India’s Artisans

It’s not easy being an artist or artisan anywhere in the world; however, it’s probably worse in class- (and caste-) conscious India. India’s artisan community – faced by high interest loans and mass-produced crafts from other countries – is in a state of extreme poverty and duress. But an unlikely young heroine is emerging in the country’s art and culture scene to address its decline. Sonali Mehta-Rao is an New York University (NYU) graduate and self-confessed human rights activist who has picked up the cause to help empower the artisans of India, where her heritage lies. And she’s only 23 years of age. Like many of her peers Mehta-Rao is technology-savvy; so it’s no surprise her approach to add value to the India’s struggling arts scene involves technology. Mehta-Rao founded MyMela in 2011, of which she is now president – a global marketplace for authentic goods from Indi...

Full article: http://www.youngupstarts.com/2012/02/09/mymela-com-an-onl...

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