11 Feb '12, 7am

WSLive: Toy makers gear up for year of the 'AppCessory': NEW YORK (REUTERS) - Having found this holiday season

NEW YORK (REUTERS) - Having found this holiday season that they cannot beat iPad, iPhone and iPod, toy makers have lined up a host of play things that come to life when hooked up to the devices, gadgets that kids love to play with. Industry insiders call them 'AppCessories', and expect a wide array of these items to be on display at the American Toy Fair, which officially kicks off in New York on Sunday. 'The manufacturers have realised this is a hot area, and they are all jumping on it,' said TimetoPlayMag.com Editor-in-Chief Jim Silver. 'It is an opportunity to extend the ages you are selling to.' The trend comes as companies, scarred by a holiday season when toy sales fell three per cent in the United States, look beyond traditional toys to woo tech-savvy kids, many of whom have grown up playing on their parents' smartphones or their own gaming consoles. 'Today's gamer ...

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

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