30 May '14, 7am

Be Your First Customer: Why Beta Testing Is Right for You

by Sam Bahreini, co-founder and COO of VoloForce It seems like almost all technology goes to market with a “beta” tag attached. Google is notorious for this, releasing many of its products in beta form — and sometimes even leaving them in that phase for years. After all, Gmail wasn’t taken out of beta until 2009 — five years after it was originally released. That same year, Microsoft “pre-released” Windows 7, making a beta version available to more than 8 million people prior to its official launch. And just this past April, Apple announced its plans to release its next OS X operating system in public beta. But this relatively new trend of testing products publicly has led to some misunderstandings of what it actually means to launch a “beta” product. When a product is ready for beta testing, that doesn’t necessarily mean it came right out of alpha testing. Instead, compan...

Full article: http://www.youngupstarts.com/2014/05/30/be-your-first-cus...

Tweets

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