30 May '14, 2pm

Social media an important platform for brand-building

Social media an important platform for brand-building

SINGAPORE: A growing number of people are getting news via social media feeds, and advertisers have been keen to tap the social media space to grow their brand awareness and promote their products. But how successful have they been? The memorable TV jingle or attractive print ad in a magazine -- that is how brand recall was established in the past and how brands connected with both viewers. But with greater mobile connectivity, the real conversation is now moving to the social media space and that makes social media an important platform for brand-building. Ken Mandel, HootSuite’s managing director of Asia Pacific, said: "Social is many things now. It is social business, social customer care, social media and marketing and it is also social selling -- using social to turn a cold lead into a warm lead. So it really has embraced all these different aspects of business to act...

Full article: http://www.channelnewsasia.com/news/business/singapore/so...

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