13 Mar '11, 7am

#MediaCorp 'counsels' staff for exploiting Japan quake to get adverts

#MediaCorp 'counsels' staff for exploiting Japan quake to get adverts

an email it sent out to clients and agencies , issuing a call for advertisers to books slots on Channel NewsAsia, following the earthquake and tsunami in Japan on Mar 11. The email ruffled the feathers of several STOMPers, who felt MediaCorp was cashing in on the disaster and displaying a lack of sensitivity to the situation. In response to the reactions of netizens, an official apology was put up on the Mediacorp website: "Netizens have criticized an electronic direct mail (edm) sent by MediaCorp Marketing Communications canvassing for advertisements on Channel NewsAsia, shortly after the earthquake and tsunami hit Japan yesterday. "In a statement, Mr Edwin Koh, Senior Vice-President, Marketing & Sales Planning, MediaCorp clarified that the edm was sent to a targeted group of clients and agencies that had interest in being part of 'breaking news' coverage. "Added Mr Koh, ...

Full article: http://singaporeseen.stomp.com.sg/stomp/sgseen/what_bugs_...

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謝罪したそうです。RT @deepsingapore ⇒シンガポールのテレビ局メディアコープが...

mediacorp.sg 13 Mar '11, 6am

Added Mr Koh, "We apologize unreservedly if we had been seen to be insensitive to the gravity of the situation. The staff ...

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Japan-based staff safe: S'pore firms via @cmswire

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