13 Feb '12, 8am

[Review] Corporate Entrepreneurship

[Review] Corporate Entrepreneurship

How do companies like 3M, Apple, Google, Xerox, Siemens and Grameen Bank continually generate game changing products and services? What can large organizations do to retain talent while building innovative cultures? The answer? “Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company “, which is also the title of a book by Thunderbird School of Global Management’s Robert D Hisrich and Claudine Kearney. Subtitled How to Create a Thriving Entrepreneurial Spirit Throughout Your Company , the rather academically written volume is divided into three parts: Managing, Organizing, and Operationalizing Corporate Entrepreneurship. In the first part, the book goes rather heavily into the theoretical basis of corporate entrepreneurship. One is taught about the differences and similarities between private, corporate and social entrepreneurshi...

Full article: http://www.youngupstarts.com/2012/02/13/review-corporate-...

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