13 Feb '12, 10am

Corporate social media strategies won't work unless users 'like' them: Trend

SINGAPORE - Social media is huge but businesses keen to ride on the phenomenon need to perform the right execution, said Mr Henry Mason. Delivering the key note address at the inaugural Social Media Week Singapore, Mr Mason, head of research and analysis at Trendsetting, which is focused on spotting consumer trends worldwide, offered this caveat: Social media accounts focused on commercial interests can stumble. "While social media is hugely important to businesses, you do not need a social media marketing strategy. It is less about pushing products out. Customers want to speak to you, and you have to be able to respond," he said. Speaking to TODAY, Mr Mason said: "Businesses need to concentrate on making an amazing product that people will want to talk about. If you do not have an amazing product, you will perish". And not all businesses need to be social, citing examples...

Full article: http://www.todayonline.com/TechandDigital/Digital/EDC1202...

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