14 Feb '12, 2pm

The Case For Web-Based Mobile Apps – An Interview With UR Mobile

As small businesses increasingly look towards mobile applications as a marketing strategy to reach their customers, the question some of them are asking is this: Is it better to go with a native application (i.e. applications developed specifically for a particular mobile operating system), or to opt for a web-based application – accessed through a mobile browser – instead? We speak to Luke Lightfoot, works in marketing and client services at UR Mobile , a software company that provides enterprise-level, mobile web solutions. He argues that deploying mobile web applications may be better value for small businesses. What is the process in making the mobile web-based apps? How quick and easy is it? (Luke Lightfoot) It depends on the business process integration strategy for each organization, but on average, creating a mobile web app is about 80-percent faster than developin...

Full article: http://www.youngupstarts.com/2012/02/14/the-case-for-web-...

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