14 Feb '12, 11pm

Time to market our sports stars

SINGAPORE: Attracting sponsorship dollars is tough enough for many national sports associations (NSAs) and high profile stars like Olympic silver medallist Feng Tianwei, swimmer Tao Li and footballer Hariss Harun struggle to sign big commercial and endorsement deals. But with the impending launch of Vision 2030, a transformation of Singapore's corporate sports landscape is on the cards, as the authorities look to woo more local companies to invest in sports in the country. Sports marketing experts whom Today spoke to felt more needs to be done to market the country's sports stars effectively before the sponsorship dollars come rolling in. World Sport Group, a company that works with over 300 brands and companies around Asia like DHL, Emirates and ING - they also represent India's cricket superstar Sachin Tendulkar - knows all about what makes companies tick, and Patrick Fe...

Full article: http://www.channelnewsasia.com/stories/sportsnews/view/11...

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