14 Mar '11, 8am

PR experts slam #MediaCorp bid to exploit #Japan #quake crisis for ads

PR experts slam #MediaCorp bid to exploit #Japan #quake crisis for ads

Public relations experts have criticised MediaCorp for sending out an email to its advertisers asking them to book advertisement slots, just hours after the 8.9 magnitude earthquake struck Japan on Mar 11. This was revealed by the Marketing magazine in an article today (Mar 14). The email, sent out by MediaCorp's Vice President for Marketing Communications on Mar 11, drew a lot of flak from STOMPers, calling the act "stupid" and a "new low". Now, public relations experts have followed suit to slam MediaCorp. Linda Locke, marketing director at Club21 described the email as an "extraordinarily poor decision, probably by a few opportunistic individuals. It will leave a bad taste in people's mouths and a poor image of MediaCorp." She added that MediaCorp should review its crisis management policies and set clear rules for its sales and marketing department for appropriate stra...

Full article: http://singaporeseen.stomp.com.sg/stomp/sgseen/what_bugs_...

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US experts fear 'Chernobyl-like' crisis for Japan - Channel NewsAsia via @AddThis

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channelnewsasia.com 12 Mar '11, 11pm

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Book your advertising spots now as we bring you the latest coverage of the disaster in MediaCorp's marketing dept!

Book your advertising spots now as we bring you...

straitstimes.com 14 Mar '11, 1am

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Added Mr Koh, "We apologize unreservedly if we had been seen to be insensitive to the gravity of the situation. The staff ...

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mrbrown.com 14 Mar '11, 3am

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singaporeseen.stomp.com.sg 13 Mar '11, 7am

an email it sent out to clients and agencies , issuing a call for advertisers to books slots on Channel NewsAsia, followin...

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