16 Feb '12, 11am

TV network aims for new viewing audience: Dogs

TV network aims for new viewing audience: Dogs

A new cable television station for dogs - DogTV - has launched in San Diego and is seen in this screengrab of the DogTV.com website taken on Feb 15, 2012. -- PHOTO: REUTERS LOS ANGELES (REUTERS) - Nielsen isn't tracking the network's ratings and broadcasters aren't copying its programmes - not yet, anyway. But a new cable TV station has a fresh audience in its backyard and tails are wagging excitedly. DogTV, a cable network for dogs, launched in San Diego this past Monday aimed at stay-at-home canines and their workaday owners who want to feel better about time apart. Free at launch, people will eventually pay US$4.99 (S$6.30) a month for the channel, but that may seem a small sum for Fido's peace of mind. 'We find it helps with separation anxiety, a problem for many dogs, and with keeping dogs relaxed and entertained,' said Lisa Wilhoit McCormick, co-owner of Fido & Co do...

Full article: http://www.straitstimes.com/BreakingNews/Lifestyle/Story/...

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