14 Mar '11, 9pm

News: Bak kwa and Formula 1 can mix: The eldest son in the family attended Formula 1 races regu... #Mark_Webber #F1

SINGAPORE - He became a partner at Kim Joo Guan - the biggest wholesaler for bak kwa here - in 2009, and opened a shop in South Bridge Road that same year. Dealing with barbecued pork is certainly not glamorous but Kevin Kwee slips from the world of foodstuff to Formula 1 easily. So easily that he is now a key linkman for some of the sport's biggest teams who want to strike deals on the continent. In 2009, Kwee convinced imaging solution giants Canon to make a return to Formula 1 after 16 years, when the Japanese company inked a one-off sponsorship deal with Brawn GP team for the SingTel Singapore Grand Prix. Brawn GP was renamed Mercedes last year, and as the racing world gears up for the first race of this year's season in Melbourne on March 27, the German outfit are hoping Kwee will be able to help seal multiple race sponsorships this season. World champions Red Bull, M...

Full article: http://www.todayonline.com/Sports/EDC110315-0000261/Bak-k...

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