14 Mar '11, 11pm

Easing of rules on new media 'inevitable'

The regulations governing Internet election advertising were loosened significantly on Monday, allowing political parties, candidates and election agents to conduct election activity on nearly any conceivable new media platform - including iPhone apps. -- PHOTO: INTERNET SOURCE THE new rules for political campaigning on new media do not surprise political parties, with most of them saying the changes are inevitable as digital use becomes more widespread. Some feel the changes will make for a more vibrant general election, with parties set to rely more on new media to reach out to voters than in past elections. People's Action Party MP Zaqy Mohamad (Hong Kah GRC) pointed out many politicians are already using new media to woo voters. 'But until now, people weren't sure if they could still continue doing it during the election period. Now, the guidelines and rules are a lot ...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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