18 Feb '12, 1pm

iPad owners in US tend to be richer, older: Study

SAN FRANCISCO - iPad owners in the United States tend to be older and richer than people who buy other tablets, say a study by market researchers from the NPD Group. The Tablet Adoption and Insights Report showed that more than 40 per cent of iPad owners had household incomes of US$100,000 (S$126,000) or more; only 26 per cent of owners of other brand tablets are in the same group. The report carried in news agency site, the Economic Times also said Apple's cheapest iPad costs US$499, while its rivals' products start from US$199 with Amazon's Kindle Fire. As tablet computers get more mainstream, the demographic disparity is lessening due to younger people with lower incomes getting the devices, according to NPD. "As the demographic of the tablet owner continues to change the tablet market is beginning to take on a new role," said NPD vice president of industry analysis Ste...

Full article: http://www.todayonline.com/TechandDigital/Digital/EDC1202...

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