20 Feb '12, 9am

Apple has trademark weakness: Chinese experts

Apple has trademark weakness: Chinese experts

A woman checks her cell phone while walking past advertising for the iPad 2 in Beijing. At least 39 Chinese companies and individuals in recent years have attempted to register the two trademarks in categories that Apple has not, according to the China Trademark Website. -- PHOTO: AFP BEIJING (CHINA DAILY/ASIA NEWS NETWORK) - The names of iPhone and iPad could wind up on hiking shoes, veterinary drugs or even diapers in China if Apple fails to remedy flaws in its brand strategy, experts say. At least 39 Chinese companies and individuals in recent years have attempted to register the two trademarks in categories that Apple has not, according to the China Trademark Website. Six, including a flashlight manufacturer, have gone so far as gaining preliminary approval from authorities and were forced to defend their applications when objections were raised in the final disclosure...

Full article: http://www.straitstimes.com/BreakingNews/ANN/Story/STISto...

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