20 Feb '12, 11am

Interactive ad that tells men and women apart using facial recognition to debut on Wednesday in London

LONDON - An interactive street advert that uses facial recognition technology to tell men from women is to be launched this week. The electronic hoarding plays a different message depending on the gender of the person looking at it, the Independent on Sunday reported. Women will be able to view the full 40-second message, commissioned by the children's charity Plan UK as part of its "Because I Am a Girl" campaign, which aims to ensure girls in the world's poorest countries can receive a good education. Men will simply be directed to the organisation's website. The charity says the idea is to give men an idea how it feels to have "basic choices" taken away. The system works using a camera to guess the sex of the viewer by measuring features such as the distance between eyes, width of nose, length of jawline, and cheekbone shape. The £30,000 advert will be unveiled on a bus ...

Full article: http://www.todayonline.com/TechandDigital/Digital/EDC1202...

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