15 Mar '11, 6am

Fashion with a heart for Fashion Season Orchard: By Sara Ann K, Multimedia Journalist, RazorTV FASHION might be

FASHION might be considered a world of artifice and superficiality, but at Monday's media conference for the 2nd staging of Fashion Season Orchard or FSO for short, showed that fashion, can indeed have a heart. Following a casual coffee conversation among the organisers prior to the briefing, the panel, consisting of representatives from organisers' SPH MediaBox�Office, Orchard Road Business Association, supporter, Singapore Tourism Board and sponsor, Mastercard, decided to incorporate a charity element into the event to help raise funds for disaster-struck Japan. 'We'll probably incorporate a twist during our fashion runway, where we could put together a programme that encourages people to donate to support the people from Japan. We want to celebrate fashion with a heart, so that we can demonstrate to the world that we do care,' said executive director of Orchard Road B...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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