21 Feb '12, 4am

Surge in sales of "Adele-size mannequins" as clothing lines cater more to curvier women

The fashion designer Karl Lagerfeld caused a storm earlier this month by branding the singer "a little too fat", but it appears that retailers are now embracing consumers with fuller figures. One of the UK's largest shop mannequin companies has reported a surge in orders for clothes dummies sized 12 and above. Over the last year Displaysense, which suppliers some of the UK's biggest clothing chains with mannequins, has seen a 16 per cent increase in sales of "plus-size" window dummies. At one point the company sold out of larger models as it struggled to keep up with demand, a company spokesman said. In total, sales of large mannequins have risen from 4,600 units to well over 5,000 in the last year. Mr Jim Moody, an executive at Displaysense, said that fashion designer Mr Lagerfeld's comments were out of step with the times. "Lagerfeld may want size 0 on his catwalk but th...

Full article: http://www.todayonline.com/World/EDC120221-0000111/Surge-...

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