21 Feb '12, 9am

Jeremy Lin a hot ticket for Chinese sports businesses

Jeremy Lin a hot ticket for Chinese sports businesses

Jeremy Lin, who has rocketed to stardom in the NBA, has become a hot ticket in the sports business sector, especially in China. -- PHOTO: REUTERS BEIJING (CHINA DAILY/ASIA NEWS NETWORK) - Jeremy Lin, who has rocketed to stardom in the NBA, has become a hot ticket in the sports business sector, especially in China. The New York Knicks' new point guard went from obscurity to celebrity through seven straight wins in two weeks starting on Feb 5. Two weeks ago, Lin was a walk-on player who could be fired at any time, but now he is 'Linsanity' - with the potential to become rich. Lin's fast journey to fame, coupled with his Harvard pedigree and Chinese heritage, are all attractive for mainland sportswear brands, which are trying to enter the global market. They're already fighting over Lin. Please enable JavaScript to view the comments powered by Disqus. blog comments powered by...

Full article: http://www.straitstimes.com/BreakingNews/Sport/Story/STIS...

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