22 Feb '12, 12am

Japan tourism office to mount biggest push at Natas fair

Japan tourism office to mount biggest push at Natas fair

A steaming onsen (hot spring) in Nagano, Japan. The Japan National Tourism Organisation has lined up a slew of carrots to woo Singaporeans at the Natas fair. -- PHOTO: JNTO The Japan National Tourism Organisation (JNTO) has lined up a slew of carrots, including one-for-one deals, to woo Singaporean travellers at this weekend's Natas Fair. It has upped its budget by 5 per cent to mount its biggest marketing effort at the travel fair since 2006. The reason: JNTO aims to reverse the sharp drop in visitor numbers to the country last year in the wake of an earthquake and nuclear disaster. The three-day event, organised by the National Association of Travel Agents Singapore, begins on Friday at the Singapore Expo and features 158 exhibitors, including 41 national tourism organisations. Please enable JavaScript to view the comments powered by Disqus. blog comments powered by Disqus

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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