23 Feb '12, 1am

Retired NBA star Michael Jordan sues Chinese firm

Retired NBA star Michael Jordan sues Chinese firm

CHICAGO: Retired NBA superstar Michael Jordan announced on Wednesday that he has filed a lawsuit in China against a Chinese sportswear and shoe manufacturer over unauthorized use of his name. Jordan's lawsuit against Qiaodan Sports Company Limited says the firm deliberately misled Chinese consumers about ties to the six-time NBA champion, and Jordan is taking action to preserve ownership of his name and brand. "It is deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children," Jordan said in a statement. Jordan has been known in China by the name Qiaodan since he became a global basketball star in the 1980s, his playmaking skills being seen on Chinese television since the 1987 NBA All-Star Game, the first NBA telecast in China. "Unfortunately a Chinese sports company h...

Full article: http://www.channelnewsasia.com/stories/afp_world/view/118...

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