24 Feb '12, 1am

[Review] Poke The Box

[Review] Poke The Box

“When was the last time you did something for the first time?” With a secondary title like that, you can bet that “Poke the Box ” – Seth Godin’s first title under The Domino Project – is going to be all provocative and punchy. And boy, the renowned marketing cum motivational blogger sure doesn’t disappoint in that department. Beating all records as Godin’s shortest book ever at less than 90 pages, ”Poke the Box ” has a simple message: Go and start something now. Billed as a “manifesto”, the slim volume is full of catchy one-liners urging one to initiate, instigate and innovate. Some of its quoteworthy phrases include the following: “Curiosity drives us to the haunted house because the thrills lie in what we don’t expect, not in what’s safe.” “Art is hard. Selling is hard. Writing is hard. Making a difference is hard.” “The market is obsessed with novelty. So go make some. ...

Full article: http://www.youngupstarts.com/2012/02/24/review-poke-the-box/

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