24 Feb '12, 11am

"Japan Next" campaign hopes to attract more tourists

"Japan Next" campaign hopes to attract more tourists

SINGAPORE: Japanese authorities are setting their tourism targets high this year as they hope to attract some 200,000 Singaporeans to visit the country. If they succeed, that would be a record. Tourist arrivals from Singapore to Japan peaked at 180,000 in 2010, just before the triple disasters hit last March. Japanese authorities know the best way to a Singaporean's heart is through the stomach. From Hida beef, seasonal fruits to Hitomebore rice, they are hoping these delicacies can help to bring tourist numbers back. At the three-day tourism fair at the Singapore Expo, the Japanese government has set up a booth with food samples for its visitors. "Japan Next" is a campaign to express the country's gratitude to the world for its support when the Great East Japan Earthquake struck nearly a year ago. The campaign is conducted in different forms in various countries, includin...

Full article: http://www.channelnewsasia.com/stories/singaporelocalnews...

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