26 Feb '12, 4am

Fashion hotels show jet-setters luxury Italian style: MILAN (AFP) - From Dubai to Jamaica, Australia to Brazil,

MILAN (AFP) - From Dubai to Jamaica, Australia to Brazil, high-end fashion hotels are mushrooming as growing numbers of luxury travellers seek a taste of the glamour and indulgence that only stardom used to bring. Offering presidential suites with everything from private cinemas to personal chefs, Italian brands are investing heavily in the latest fad - creating 'lifestyle experiences' which guarantee guests designer perfection. 'This is a massive area of investment for designer labels,' said Salvo Testa, professor in fashion management at Milan's Bocconi University. 'It's no longer just about getting you to wear Armani, for example, it's about getting you to eat, sleep and dream Armani as well.' Despite the economic crisis, Italian labels in particular are a driving force in the sector, with a Bulgari hotel opening in London in April and hotels planned by Missoni and Arma...

Full article: http://www.straitstimes.com/BreakingNews/Lifestyle/Story/...

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